When looking at a country from another cultural background, you tend to wear a kind of “cultural eyeglasses.” You often interpret everything from your own cultural conditioning. Things may seem irrational, frustrating, or upsetting, simply because of that conditioning. This is fertile ground for future conflicts in many areas. To me, culture is an iceberg, where the main force is resting beneath the surface.
There are two major, typical miscalculations foreign corporations tend to make when they approach the Indian market.

